Client success story
Diagnostics Digital Strategy
Business Value: Reduce Time to Market and Increase Valuation
Summary: Digital Product Strategy for EHR and Ecosystem Integration
bPrescient worked with a next-generation cancer molecular diagnostics company to develop a strategy for a new product’s integration with electronic health record (EHR) systems and the larger healthcare ecosystem, setting the stage for going to market and raising additional funding.
Challenge: Navigating Healthcare Partnerships and Data Access
In addition to advanced molecular and analytical analysis, a key to their product’s success was integrating with major players in the healthcare ecosystem. This required understanding how best to connect to EHR systems, how to best partner with providers and payers in rolling out the product, and how to access real-world data (RWD) to gain regulatory approval and improve the product over time. Without a robust digital strategy, the product could have been slow to market, failed to gain market traction, or the company could have missed funding targets.
Solution: Roadmaps for Seamless Implementation
bPrescient met with company stakeholders to understand the product goals and timelines, and collaboratively developed the following:
- EHR Integration Solutions Roadmap – a business and technical plan to integrate diagnostic reporting with a preferred EHR vendor
- Strategic Plan for Healthcare Partner Engagement – a plan to engage with payers and providers in a way that drives market adoption
- RWD Analytics Platform Implementation Plan – a detailed plan to implement an internal system to manage and analyze patient data from partners to support product approval and aftermarket refinement
Outcome: Improved Market Adoption and Funding Success
bPrescient’s roadmaps and plans for EHR integration, healthcare partner engagement, and RWD management provided business and market context that complemented the company’s cutting-edge diagnostic technology. This work allowed the company to accurately execute their product timeline and raise additional funding to get to market.
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